16 April 2014
By Rick R. Suarez, Executive Director, GI and Foundation Brands, AstraZeneca
When it comes to health, patients are increasingly becoming self-advocates and working more closely with physicians to take greater control of their health care and make choices that are right for them. Many patients want doctors to offer them choices and consider their opinions, including determining how and when they receive their medicines.
At AstraZeneca, everything we do is driven by our commitment to improving the lives of patients, and we are continuously looking for ways to ensure our medicines reach the patients that can benefit from them, particularly as their healthcare needs and preferences evolve. It’s with this in mind that we created NEXIUM® (esomeprazole magnesium) Direct, an innovative service that provides eligible patients the option of having NEXIUM delivered directly to their home at no additional cost.
A subset of AstraZeneca Direct, NEXIUM Direct is the latest offering from AstraZeneca as we seek to better serve patients. Enrollment is simple; patients with a valid prescription can sign up at purplepill.com. All orders are dispensed by registered pharmacists and certified pharmacy technicians through Eagle Pharmacy, a trusted pharmacy partner. NEXIUM Direct also includes 24-hour support as well as refill reminders to help patients remember to take their NEXIUM.
Inspired by feedback we received directly from patients, AstraZeneca Direct initially began as a way for patients to get our brand name ARIMIDEX® (anastrozole) delivered at an affordable price, right to their door. The service is called AstraZeneca Direct because it offers patients a choice to have the medication their doctor thinks is right for them delivered straight from the original manufacturer.
At AstraZeneca, we want to make sure there are multiple avenues for patients to get their medicine. The role of the retail pharmacy is critical, and continues to play a major part in patients’ lives. NEXIUM Direct and AstraZeneca Direct simply give patients yet another option along with another level of convenience.