A Parent's Guide to Flu Season


Alisha Martin

5 December 2013

While the 2013-2014 flu season is well underway, families are not “out of the woods” yet.  According to the Center for Disease Control and Prevention (CDC), flu activity most commonly peaks in the U.S. in January or February, and parents across the country are looking for ways to help keep their families flu-free.

In an effort to educate parents and reduce the burden of influenza on families and communities, the MedImmune Specialty Care division of AstraZeneca recently partnered with Elizabeth Pantley, author of the best-selling No-Cry Solution parenting book series, to publish “A Parent’s Guide to Flu Season.”  

 This guide aims to educate parents on the importance of flu prevention and help them navigate through flu myths and misconceptions.

Each year in the U.S., an average of 20,000 children under age five are hospitalized from influenza complications. The CDC states the single best way to prevent the flu is to get vaccinated, yet only 57 percent of children aged 6 months to 17 years received a flu vaccination during the 2012-2013 influenza season.

“A Parent’s Guide to Flu Season” contains information that parents can use throughout the season to help protect their families against influenza, as well as quizzes that test one’s “flu I.Q.” and a parental consent form for participation in school-located flu vaccination clinics.  It also includes information about the various flu vaccination options available.

Parents can download “A Parent’s Guide to Flu Season” for free on Facebook and on Pantley’s website.  Additionally, MedImmune Specialty Care is providing print copies of the booklet to 750,000 parents through parent-teacher organizations at schools across the country.