AZ Launches Metastatic Breast Cancer Photo-Sharing Campaign


Meredith Hemler

More than 173,000 women in the United States are living with metastatic breast cancer (MBC), and each has a story to tell. Women with MBC encounter unique challenges, and it is often an important part of their journey to share their stories and connect with others who are living with the disease.

In support of women living with MBC, AstraZeneca recently launched the #MBCStrength photo-sharing campaign. Women with MBC are encouraged to take photos of themselves that highlight their personal journeys and post them on Twitter using #MBCStrength. Photos posted by October 1, 2014 will be considered for a display in Times Square in New York City on October 13, 2014, Metastatic Breast Cancer Awareness Day.

For more information about this photo-sharing campaign, visit This site also houses tools and information tailored for women living with MBC. New to the site are personal MBC accounts from Priscilla and Linda: two inspiring women who draw love and support from their family, friends and community.

Post a photo of yourself on Twitter using #MBCStrength to shine a light on metastatic breast cancer.

tagged with Breast Cancer, Metastatic Breast Cancer