10 June 2014
AstraZeneca understands the importance of leveraging new technologies to improve business practices that better serve patients and doctors. This Friday, June 13, AstraZeneca teams up with global strategic partner DigitasLBi to deliver The New Creative Process: Revolutionising the Wellbeing of Patients & Doctors, a digital communication seminar at the Cannes Lions Health Festival.The first ever two-day event, held in Cannes, France as part of the Cannes Lions Festival, unites healthcare communicators and brands to discuss the sector’s current state and collaboratively forge a way to the future.
Advances in digital technology have created challenges for healthcare professionals and their patients. Doctors face ever increasing workloads and the bewildering amount of online information makes keeping up with the industry’s already-swift pace especially difficult. However, by harnessing these digital tools, healthcare professionals have the opportunity to strengthen their relationship with patients and provide more efficient care. John McCarthy, Vice President of Global Commercial Excellence at AZ, and Ewen Sturgeon, Chief Executive of International at DigitasLBi, will reveal how AZ’s unique patient-centric approach is enabled by rapid product prototyping, testing and learning.