By Bob Allen, Senior Director, Digital Innovation Group (DIG).
From our work within Digital Innovation Group (DIG), we’ve discovered that medical professionals now have less time than ever to keep up-to-date with the most relevant literature in their given field, even though they are required to do so.
Finding new ways to easily and effectively share information with one another also forms a key part of AstraZeneca’s commitment to achieving scientific leadership. So we asked ourselves how we could help medical professionals consume, discover and share online medical literature.
Launched this month in the US, DoctorsNotes is a new online tool that aims to make online reading accessible, shareable and social. The tool is available first as an extension for the Google Chrome web browser.
With DoctorsNotes medical professionals can annotate and organize their online reading, and if they choose, discuss and compare notes with their peers. In particular, those researching or working in hospitals and institutions can use it to establish communities around specific areas of interest or study.
DoctorsNotes BETA is now open and free to install in the US with other markets expected later this year. You can sign up right now at www.doctorsnotes.co
Feedback is crucial to help our team improve and iterate DoctorsNotes. So please try it out and let us know what you think.
We hope that the tool will prove useful and enhance scientific exchange in the USA and beyond.
DoctorsNotes is the first product to be launched by DIG, a collaboration between AstraZeneca and global marketing and technology agency DigitasLBi. You can read more about DIG and its innovation model here.