PhRMA launches a new campaign called “i am science.”
PhRMA, our industry’s trade association, launched a new initiative this week called “i am science,” aimed at introducing the people who are working daily to discover the next generation of medicines.
PhRMA President & CEO John Castellani explains:
As an industry, we need to do a better job of telling our story – who we are, what we believe in, and why the work we are doing is so important. If we don’t, we will continue to be misunderstood and the full value of innovative medicines may not be recognized.
A good starting point is to put a spotlight on biopharmaceutical scientists who every day work hard to discover and research new potential medicines to help improve and save millions of patients’ lives.
After all, scientists are the heart and soul of the biopharmaceutical enterprise. Without scientists, our industry – and the life-saving therapies it develops – would cease to exist. …
The good news is that through a new initiative called “I AM SCIENCE”, we are bringing the scientists to your living room, office, classrooms and just about anywhere there is Internet access so that you can meet those who are responsible for developing transformative medicines that can help you, a family member or a friend fight disease.
Click on over and have a look at the initiative, along with videos of scientists telling their stories.