ASTRAZENECA TAKES A PERSONAL APPROACH TO CONNECT WITH PATIENTS

POSTED BY

Michele Meixell

By Ken Graham, Commercial Business Leader, GI, AstraZeneca

For many people, disease awareness and education are critical components to managing their conditions over time. With 72% of adult internet users looking on the internet for health information in the past year, AstraZeneca believes that it is important to share information with patients by engaging with them online. To that end, AstraZeneca recently launched a NEXIUM YouTube channel.

The channel includes video content to help patients learn more about NEXIUM.  The channel also provides information on the NEXIUM savings card for qualifying patients with a valid prescription from their doctor. Weekly tips on how to manage their symptoms are also available.

In today’s digital age, technology is a compass for how we communicate and share health and wellness information. With more than one billion unique users visiting YouTube each month, this platform allows AstraZeneca to connect with patients.

Visit the NEXIUM YouTube channel to learn more.