Lisa Schoenberg

Responsibilities

Lisa is Vice President, Sales & Marketing, Growth. In this role, Lisa is responsible for leading the marketing and sales of all of AstraZeneca’s Growth brands and for P&L delivery across both primary and specialty care markets. She also is accountable for leading the development and delivery of patient-oriented brand strategies, focusing on the growing importance of payers and for life cycle management of our products. Lisa shares accountability for the overall US Business goals and priorities.

Prior experience

Prior to this current position, Lisa was Vice President Growth Brands. Lisa has held a series of leadership roles including: Vice President of Marketing Strategy for AstraZeneca, where she was responsible for leading all strategic and operational marketing functions, as well as portfolio-wide strategic and operational initiatives, across the product portfolio.

Lisa brings to her role a unique and extensive pharmaceutical marketing skill set achieved through more than 17 years of experience in a variety of commercial roles including sales, business insights, and strategic brand marketing.

Since joining the former AstraMerck organization in 1993, Lisa has also held several management positions within the commercial organization, including Brand Director for PRILOSEC, Commercial Brand Leader for NEXIUM, and Vice President for the Phoenix Business Unit (AstraZeneca’s former established brand business unit).

Education

• Bachelor’s degree in Political Science, University of Michigan
• Master of Business Administration, The Wharton School at The University of Pennsylvania.

Affiliations

• Health Care Business Women’s Association (Rising Star Award 2002)